What Are Partial Lead Entries?

Getting more leads from online forms becomes easier when tracking your partial lead entries: The Uncaptured Lead Generation Potential.​

Partial Lead Entries

What are partial leads and how are they going help you convert more visitors through forms?You are familiar with lead conversion rate which is basically the number of leads per form divided by the total form visitors. 

The simple formula for lead conversion rate

Conversion rates will show you leads in comparison to visitors, but visitors include anyone (Bounce-back traffic, cold traffic, engaged traffic, leads, etc.).A low conversion rate can therefore have different meanings. It will only tell you that there is something wrong with either the page, form, traffic quality, landing page copy, etc.You just can't pinpoint what exactly you need to improve.Partial entries are those visitors that started engaging with your form, e.g. that went through a few steps, started filling in answers, but then dropped off. 

How do we define partial entries at LeadGen App?

Understanding your partial lead analytics is crucial because it will tell you if your form is the problem, so that interested visitors decide to drop off.A high partial entry metric can have different meanings:1. Your form could be too complex or too long2. Your form doesn't work technically, e.g. next button not clickable3. The form is not engaging4. The copy of the form is not on point5. The form asks for information that users are unwilling to provide, e.g. budget or financial information The partial entry numbers are included in the overview pages of your form and A/B tests. 

Try it out yourself. Embed LeadGen forms in more web pages, A/B test your forms, and watch out for partial lead entries. Your Uncaptured Lead Generation Potential.