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The Best Cold Email Outreach Software for Sales

by Chris Collinge | Mar 15, 2025 | Email, Growth Insights, Lead Gen

Best Cold Email Outreach Tools for Sales Growth in 2025 Cold email is one of the best ways to connect with potential customers. It helps you reach new leads and close more deals. Beautiful we’re being honest, cold emailing isn’t always easy. Many emails end up in spam...

Persivia Data Cloud: AI-Powered Healthcare Data Aggregation

by Chris Collinge | Mar 15, 2025 | Author, Growth Insights, Industries, Lead Gen, Product

Persivia Data Cloud: AI-Driven Healthcare Data Aggregation Solution for Smarter Decision-Making Every day, the healthcare sector generates enormous volumes of data. Electronic health records (EHRs), claims, Social Determinants of Health (SDoH), Health Information...

Top Trends in Generative AI for Boosting B2B Lead Conversion

by Chris Collinge | Feb 27, 2025 | Growth Insights, Lead Gen

Key Generative AI Trends for Enhancing B2B Lead Conversion As the high-tech digital world accelerates, businesses are always searching for ways to enhance their lead conversion processes. One of the most intriguing technologies to emerge in recent years is generative...

Why UX Is Critical for Lead Generation and eCommerce Success

by Chris Collinge | Feb 12, 2025 | Growth Insights, Lead Gen

How UX Drives Lead Generation and eCommerce Growth Your website’s user experience is like the layout of a physical store. Poor navigation frustrates visitors like a maze of cluttered aisles. A confusing checkout process drives away sales like a hidden cash...

Top Strategies for Maximising Lead Generation Through PPC Campaigns

by Chris Collinge | Jan 23, 2025 | Growth Insights, Lead Gen

Effective Tactics to Boost Lead Generation via PPC Campaigns Introduction Pay-per-click (PPC) advertising has rapidly become one of the most effective methods for businesses aiming to generate high-quality leads consistently. When combined with a solid Google ads...

Scaling Your Lead Generation Process with Automated Data Collection

by Chris Collinge | Jan 16, 2025 | Data collection, Lead Gen

Optimizing Lead Generation with Automated Data Gathering Ever struggled with a growing to-do list? If so, you know the feeling. It might start off as small and manageable, but before you know it, it’s out of control. And you’re scrambling just to stay afloat. When...
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